SEO is often referred to as the ‘long-term game’ in the marketing world. The more time you invest, the faster the benefits of SEO will accrue. As your website content (ie blog, service pages, etc.)
Search engine optimization ensures that your online presence is both articulated properly and discoverable to potential customers.
SEO is a digital marketing strategy that helps your website appear in relevant search results in search engines. It involves various techniques from using to keywords on your pages to earning links to your site.
You want to stand out in your industry as a leader, but you also want to be seen as a relevant solution for your audience.